Let’s face facts, tons of people out there do not like being duped into looking at AI content. This is why companies are scrambling to come up with some sort of proper labeling system for AI content. This will let people know that the content they’re looking at was generated using AI rather than created by human beings. Meta announced it’s going to label a broader ranger of AI-generated content.
Nowadays, we are inundated with AI-generated content. We’re used to seeing tons of AI-generated images on Instagram, AI-generated videos on YouTube, Etc. While a lot of this content has obvious tells, the technology has progressed to the point where it’s almost indistinguishable from reality. So, people run the risk of appreciating AI art.
Meta will broaden its labeling of AI-generated content
So far, Meta has a labeling system to let people know what was created with AI. However, the company admitted that its approach was “too narrow.” So far, Meta’s labeling only affected videos created or altered by AI. These videos are manipulated to make it appear that the person in the video is saying something that they didn’t say. Also, the company started adding an “Imagined with AI” label on images generated using Meta AI.
While forcing labels on content like that is very helpful, it’s much too narrow. There are plenty of AI-generated images, videos, and audio that can be seen by viewers/listeners. So, the company is listening to its independent oversight board and adding labels to a broader range of content. This includes images, videos, and audio generated or manipulated by AI.
AI-generated content will be marked with a “Made with AI” label. This will let the viewer know that the content is not real. Sure, if the viewer is seeing an image of a cat eating a hamburger or a polar bear relaxing on the beach, that’s not much of an issue. However, with elections around the corner, and the ever-looming threat of impersonations in general, there’s a potential for some real damage to be done. So, any sort of labeling system is welcomed.
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