The short clip gives what Apple describes as "a peek at some handmade magic," revealing the physical models and camera techniques used during production. Apple shows how real-world props were combined with visual effects to produce the final sequences. Apple does not usually share production insights for a major product launch videos.
See the original "Hello, MacBook Neo" video below:
The MacBook Neo launched in March at $599, and its introductory video was widely noted for its whimsey and charm. The MacBook Neo itself has proven to be very strong seller since its launch; Apple reportedly broke a Mac launch week record in the weeks following its debut, and the device has since sold out of inventory until the middle of next month.
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