Sony's New AI Camera Feature Is Getting Roasted Online — and It's Easy to See Why

Sony AI Camera Assistant image 2

With the launch of the Sony Xperia 1 VIII, the company announced ‘AI Camera Assistant’ for the device. That feature is powered by Xperia Intelligence, and it uses AI to analyze subjects and weather conditions to suggest optimal camera settings. That includes color tones, lens selection, and bokeh effects.

Sony’s AI Camera Assistant needs a camera assistant

That sounds good, right? Well, yes, but then Sony decided to market it via social media networks, and the reactions are… not good. You’ll see the company’s post on X embedded below.

In that post, Sony attached three images. Each image is split, though, it shows an original image captured by the phone, and an image that ‘AI Camera Assistant’ provided. To our eyes, and to the eyes of many people who commented and shared that post, the original images look far better.

Sony asked AI to help. The AI said no, apparently

The AI Camera Assistant images are a lot brighter, too bright, while they have less color and contrast, amongst other things. We’re not sure why Sony thought it was a good idea to market this, but there you have it. Some people may prefer images on the right, of course.

Sony is not alone in this trend of AI-enhancing images and making them look too bright and… well, odd. Google is a good example as well, as its ‘Smart Enhance’ tool, based on the example Google showed, does something similar. It provides a sharper and brighter image, but not exactly a better one. Opinions do differ, though, so once again, some people could prefer it.

Google Smart Enhance image 1

What ‘Smart Enhance’ did is nowhere near what Sony showed here, however. It affects images in a completely different way. We’re hoping that Sony will rethink what it’s doing here following the backlash from consumers, and 

The post Sony's New AI Camera Feature Is Getting Roasted Online — and It's Easy to See Why appeared first on Android Headlines.

Post a Comment

0 Comments